Campaigns or Accounts: which do I need?

A rule of thumb: if your deals are worth over $15k a year and fewer than 25,000 people could ever buy, use Accounts. Otherwise, use Campaigns. Most teams run both, with accounts for the top of the list and campaigns for the rest. Account groups sit in between for 20 to 250 similar accounts.

Does anything send without my approval?

Not in Accounts. Every touch waits in Today until you approve or edit it, and the reply agent only drafts. In Campaigns you approve each batch before it sends, and you decide whether the reply agent answers on its own.

How much does Ken cost?

Start free with 1,000 credits and no card. Ken AI is $200/mo with 200,000 sends and 5,000 credits a month. If you want our team to run it, Done for you starts at $100 per held meeting plus $50 per 1,000 contacts a month, for B2B companies with 10+ paying customers. Accounts is included on every plan.

How is Ken different from Instantly, Clay or Apollo?

Those are separate tools you stitch together. Ken has the data, the AI writing, the sending infrastructure, LinkedIn, the inbox and a CRM in one platform, and a team that can run it for you.

Outbound
worth replying to.

Ken is the outbound platform built for agents and humans. Leads, signals, emails, LinkedIn, inboxes and your CRM in one place, and it gets better with every meeting.

Get early accessBook a call

app.ken.so

The Ken inbox: every reply sorted by intent, with the account and campaign it belongs to

Today in Ken: the morning brief, the accounts heating up and what needs you

Trusted by 1,000+ B2B companies

SaaSRise
SaaSRise

Everything outbound needs, in one place.

01 / 06

250M people, or the list you already have.

Company and person enrichment
Verified emails
CSV and CRM lists

02 / 06

A reason to reach out, every time.

Hiring and funding
New leaders and job changes
Exec posts and tech changes

03 / 06

Written for one person, in your voice.

From your playbook
Ken Studio: an asset per account
Judged before it sends

Touch 3 · Halcyon HealthJudge 92 · pass

To: Priya Raman, VP Operations
From: Jordan Mills · your Gmail
Subject: The benchmark you asked for

Hi Priya, ahead of today's call, here's the full benchmark with Halcyon's 14 sites mapped against 30 health systems your size. The fastest third get a new site live in under 5 weeks, mostly by starting credentialing before the lease is signed. Page 3 covers what Marcus asked about. See you at 2.

Specific to PriyaNo template smellValue, no pitch68 words

ShorterWarmerMore specificIn my voice

04 / 06

Notes and messages in the same sequence.

Connection notes
Messages and follow-ups
Your own account

Ken sequence with email and LinkedIn steps

05 / 06

Lands in the inbox.

Inboxes, domains and warmup
120+ blocklists watched
Or your own inboxes

06 / 06

Every account, reply and meeting.

Replies sorted by intent
Meetings on your calendar
Syncs with Salesforce and HubSpot

Made for outreach of all sizes.

From your top 10 accounts to a million. Ken picks the play, the assets it builds and how it tests for the size of your list.

10accounts

Ken runsAccount play

Around 10 accounts

A custom play for each account.

Ken maps the buying committee, finds the reason to reach out now and plans every touch across email, LinkedIn and calls. You approve each one before it sends.

Built for each account

Reverse demoLanding pageAuditReport

How Ken tests

Nothing to split test yet. Ken learns from every reply and changes the next touch.

Ken Accounts: every account by stage, with its tier, latest signal and next touch

Gets better with every meeting.

Ken learns your business, tests hundreds of versions of every campaign, and writes the next one from what booked meetings. You don't set any of it up.

KnowledgePlaybook

What Ken reads

What Ken tests

Audiences
Segments
Filters
Signals
Pain points
Job titles
Angles
Value props
Offers
Case studies
Channels
Subject lines
Opening lines
Copy
Follow-ups
Send times
CTAs
Every campaign

Average Results per client

Per 10,000 contacts · Ken vs. industry

Qualified meetings

7vs. 1 industry

Ken

MTWTF

Industry

MTWTF

Positive replies

Ken

90Industry

Lower CAC

Ken

1xIndustry

$$$$$$$

Clicked

Ken

1,600Industry

300

Sent cold. Answered warm.

Real emails, tuned by Ken and sent on real campaigns. Real replies. Nothing staged - names, photos and companies anonymized, the words untouched.

Omar Said

Re: Future of work initiative

Hi Dana - I'm impressed by this email. Keen to learn more for both our initiatives and my current role. Please send over a meeting link, and I'll book a slot. Thanks, Omar

Noah Fischer

Re: Your platform's local expert approach

Hi Jordan, This actually sounds interesting, and your email is proof that you really can do personalized outreach campaigns. I'm available for a call, let me know your schedule. Best regards, Noah

Grace Kim

Re: Your firm's global sales approach

Jordan I receive 2 or 3 of these emails a day and I delete every one of them. I didn't delete yours. Why? Because of your opening line. You did a little bit of research and contextualized it. Not a hard thing to do. However, it is extremely difficult for 99% of the professional population. We are not at the point yet where your services are necessary. We will be in 2H 2026. Please keep us on your "suspect" list and follow up with me in June/July. Best, Grace

Tom Reyes

Re: how we land advertisers

Very interesting concept. Just might be a way to put together a program that everybody loves and wins with.

Theo Grant

Re: Video podcasts as client glue

Dana that's a great email. I looked you up and would like to know more. Also I see you're in the area, I'm coming to your region in June to see a business partner, maybe we could grab a beer or something. Cheers,

Amara Nwosu

Fw: Partners matter

Dana, Nice email. You got our CEO's attention, so I'll bite.

Mateo Silva

Re: Quantifying the human side

Hey. I genuinely am interested in your outreach automation. It's fantastic! I would love to learn what service you use, or if it is in house. The personalization is wonderful. Thanks in advance,

Nadia Haddad

Re: Engagement that sticks

With ai assisted development I'm getting closer to the actual build. I know this is some sort of ai generated cold email but you caught some unique details. What's your pitch?

Kenji Sato

Re: South Bay roots run deep

Hey Marcus! I don't usually respond to these but you did your homework! Interested to find out more- you caught me at a good time as I've been wanting to work more on referrals.

Grace Kim

Re: Your firm's global sales approach

Daniel Osei

Re: From a fitness platform to what's next

Hi Dana (or whichever AI drafted this on your behalf), I appreciate the meta approach, using your own AI product to recruit for an AI company. As someone who spent years hiring developers and knows firsthand what a nightmare that process is, I'll give you credit for thinking outside the box. If this is a genuine offer, I'm open to hearing more, no commitments yet. The stack and the ownership model sound interesting enough to warrant a conversation. If it's CV harvesting, I'm out. Ball's in your court. Daniel

Leah Goldberg

RE: Regional growth and policies

Hello Sarah, You definitely did your homework on this. Please tell me more. Thanks, Leah

Lukas Weber

Re: Head of CS at your platform

Hi Dana, Thanks for reaching out, this definitely caught my attention. I've led client delivery in performance-driven environments where copy, systems, and results matter more than account management theatre. I'm hands-on with AI tools daily and very comfortable owning outcomes, not just managing expectations. The mix of delivery ownership + working closely with engineering + performance-based upside is compelling. Before I apply formally, I'd love to understand a bit more about: - Current client volume and average deal size - What is the biggest issue that you are looking to fix hiring in this role? - What KPIs would a "high performer" be hitting? If it aligns on both sides, I'm happy to move forward with the application process. Thanks,

Isabel Costa

Re: Service exchange request

Hello Dana, I am not sure if that email was a genuine request for a service exchange or a tricky way to sell your service. But I thought if you were able to be this good with me, I might as well use your services anyway. So pleasure talking to you and let's see where this could go. I will await your feedback on how to proceed from here. Best regards,

Hana Yoshida

Re: Digital studio that gives a f*ck

Dana, Deal.

Elena Ruiz

Re: Building vertical AI at the platform

Dana, Great approach, congrats. We're looking forward to learning more about Ken AI. Could we schedule a demo tomorrow at 4:00 PM (BRT / GMT-3) with a colleague from our Pre-Sales team? Cheers,

Claire Dubois

Re: Excellent work in your area

Hey! That's a great email. AI or you? Maybe it doesn't matter. Yes please show me what you've got and please include Lilie. Warm regards,

Samuel Adler

Re: Loyalty software from wellness centers

I have to admit, this is the best crafted marketing email I've ever seen. Samuel

Aisha Rahman

Re: Your omelet skills

Dana: You and I had a great chat about you consulting with us to manage our cold email outreach. Did you send something over? We are still interested. Thanks, Aisha